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Hot Headlines This Week: Twitter Ads, Google+ Brand Pages, and Peanut Butter Cookies (!)

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With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our favorites – the articles and blog posts that really stood out this week as being most relevant, interesting and insightful. Browse the list and then tell us about your favorite article this week.

Stefanie Week: Is anyone else as perplexed as I am about why it’s taking Twitter so long to publicly introduce their ad platform? It seems like they’ve been in beta for years now (or maybe I’m just really impatient.) Mashable says that Twitter has finally introduced their self-serve ad platform… but it’s still being tested.

Sarah Biedak: Who sits and watches TV without surfing the Internet or checking Facebook? I know I don’t. According to a recent study conducted by Google, tablets have emerged as the go-to multitasking devices which has strong implications for mobile advertising.

Gary Rubin: Sometimes, you just need to read a story that makes you smile and tip your hat to the journalist assigned with telling the tale. Or tail.

Bill Fisher: From Mashable: With the recent announcement of Google+ brand pages, many companies – and their agency partners – are wondering “We’re already active on Facebook and Twitter. Why should we bother with yet another social media channel?” While on the surface Google+ brand pages can seem like just another Facebook with a fraction of the user base, there are a few unique elements that are absolutely worth considering.

Julie Yamamoto: From the Harvard Business Review, What I Learned Building the Apple Store.

Melissa Lion: As a knitter, I’ve been spoiled by Ravelry, possibly the best database ever. As a cook, I’ve been disappointed by communities and databases for food. The sites either seem clunky or the recipes have been reviewed by so many people with different tastes than mine, I can’t trust the ratings. So I was very excited to explore Food52. The creators hoped to build the first community-sourced cookbook, but it’s evolved into a community of fellow food lovers and home cooks.  And it’s the home to the All I Want for Christmas Peanut Butter Cookies.

 

 

 

 

 

What did you read this week?


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