Cloudy, cool mornings? That sounds more like Portland! Whether it’s an overcast morning or an overwhelmingly hot afternoon this week, put your feet up, unwind, and delve into our team’s latest and favorite reads:
Why Men Are Dominating the Twitter Field
Darcie Meihoff (@DarcieMeihoff) uncovered this fascinating article on the trends and differences between the way men and women communicate on Twitter, particularly through the use of the hashtag. This article gives insight into the gender disparity of influence on Twitter.
The Biggest Barriers to Your Content Marketing Success
Julie Yamamoto (@JulieY) shared an article on Twitter uncovering how to fix the nine most common content marketing mistakes. From creating content that solves your customers’ problems to leveraging all available channels, pinpoint what could be holding you back from marketing success.
Digital Marketing Stats You Need to Know from the Past Week
Did you know that 67 percent of people say digital media and social sharing influence where they travel? This stat is just one of the great data points that Patti Cody (@patti_cody) caught in an Adweek article, revealing data on digital marketing all across the board.
Google Spells out How YouTube Is Gaining Popularity over TV
I (@kadiehueffner) stumbled upon an interesting read outlining Google’s references toward YouTube’s influence in terms of reach and the possibility of it coming after TV in a big way. This article dissects YouTube’s success and users’ shifting habits toward online video as opposed to television.
Seven TED Talks Meant to Leave an Impression
Our 30s are the years meant for pivotal success and accomplishments. Sarah Renard’s (@sarahwjones) pick this week is a collection of TED Talk videos filled with tips that will encourage women in their 30s to live these years to the fullest.
The Inside Scoop to ESPN’s Empire
Colby Reade’s (@colbyreade) first intriguing share for us is a great read written by James Andrew Miller and Tom Shales, on the oral history of the sports cable network empire. “Those Guys Have All the Fun: Inside the World of ESPN” is not only an entertaining read for sports fans, but also digs into the evolution of the industry, giving anecdotes on media practices and business negotiations.
Drop us a comment or tweet us at @CMDCreates to share what you’ve been reading this week!
The post Gender Disparity, Content Mistakes & Digital Marketing Stats appeared first on CMD Agency Blog.